Red State or Blue State?
South Carolina is a red state and has been since 1980. Republicans carry it by double digits in every modern presidential cycle and hold every statewide office. Its primary influence is entirely about nominating power, not general-election competitiveness.
Republican in twelve consecutive presidential elections
South Carolina 2028 Primary Outlook
Roughly six in ten Democratic primary voters here are Black, so endorsements from Black clergy, legislators and civic organizations carry outsized weight. For Republicans, the state's large military and evangelical populations reward hawkish, culturally conservative messaging.
Democratic field
| Candidate | Support |
|---|---|
| Gavin Newsom | 20% |
| Gretchen Whitmer | 16% |
| Josh Shapiro | 12% |
Republican field
| Candidate | Support |
|---|---|
| J.D. Vance | 38% |
| Ron DeSantis | 21% |
| Glenn Youngkin | 8% |
South Carolina 2028 General Election Outlook
Nine electoral votes off the board for Democrats in any realistic 2028 map. Long-term demographic change in the Charleston and Columbia metros has narrowed margins slightly but not enough to put the state in play.
Recent Presidential Results
| Year | Winner | Margin |
|---|---|---|
| 2024 | Republican | R +17.9 |
| 2020 | Republican | R +11.7 |
| 2016 | Republican | R +14.3 |
| 2012 | Republican | R +10.5 |